Privacy Policy last updated: April 2026
Native is designed to make it easier for families to find local clubs, events and venues that are likely to fit their life.
To do that well, we collect and use a small amount of personal information. This Privacy Policy explains what we collect, how we use it, and the choices you have.
Who we are
This website is operated by At Home Anywhere Ltd, trading as At Home Anywhere Project, and Native App Ltd.
For the personal data collected through this website, our forms, waitlists, provider sign-ups and related communications, At Home Anywhere Ltd and Native App Ltd act as joint controllers.
That means both organisations help decide how this information is used.
- At Home Anywhere Ltd is the delivery vehicle for the At Home Anywhere Project.
- Native App Ltd is responsible for the native product, technology and long-term development.
For privacy questions, you can contact us at:
Email: hello@native-app.com
You can also exercise your data protection rights against either organisation.
Who this policy is for
This policy applies to people who:
- Visit our website;
- Complete one of our forms;
- Join a waitlist;
- Express interest in native or the At Home Anywhere Project;
- Take part in, or ask about, a pilot;
- Sign up for updates;
- Suggest local places, activities or ideas;
- Contact us as a venue, club, event host, activity organiser or provider.
Our website and forms are intended for adults.
What information we collect
The information we collect depends on how you use the website.
If you are a parent, carer or potential user
We may collect:
- Your first name;
- Your email address;
- Where you are based, or whether you are connected to a pilot area;
- Whether you have a connection to a military base or community, where relevant;
- Broad information about your family, such as children’s age bands;
- Your views on what would make Native useful;
- Whether you would like to hear more from us;
- Whether you may be interested in testing, feedback or early access.
We do not use website forms to collect detailed information about children at this stage.
If you are a provider
If you contact us as a venue, club, event host, activity organiser or local provider, we may collect:
- Your first name;
- Your email address;
- The name of your venue, club, event, activity or service;
- Information about what you offer;
- Location, booking, pricing, age suitability, facilities or access details;
- Links, images or descriptions you choose to share.
Most provider information relates to an organisation or public-facing activity. Where it identifies you as a contact person, we treat it as personal data.
Website and email information
We may also collect limited information about:
- How people use our website;
- Which pages are visited;
- Whether emails are opened or clicked;
- Whether someone has opted in or unsubscribed.
How we collect information
We collect information when you:
- Fill in a form on our website;
- Join a waitlist;
- Sign up for updates;
- Send us a provider enquiry;
- Contact us directly;
- Interact with our emails;
- Use our website.
We may use tools such as Typeform, Customer.io, website analytics tools and other trusted services to help us collect, manage and understand this information.
How we use your information
We use personal information to:
- Understand who is interested in Native and At Home Anywhere Project;
- Manage waitlists, enquiries and expressions of interest;
- Understand whether someone is a good fit for a pilot, test group or feedback opportunity;
- Send relevant updates, where you have signed up to receive them;
- Respond to provider enquiries;
- Assess whether a venue, club, event or activity may be useful for Native;
- Improve the website, product and pilot;
- Understand what families need from local recommendations;
- Create anonymised or grouped insights for planning, reporting and evaluation;
- Keep our records accurate and secure.
We try to collect only what we need.
Our lawful bases
Under UK data protection law, we need a lawful basis to use personal data.
We usually rely on:
Legitimate interests
This covers things like reviewing enquiries, managing forms, understanding interest in native, assessing provider submissions, improving the product, planning pilots, and creating anonymised or grouped insights.
Consent
We rely on consent where needed, including for optional marketing emails and some non-essential cookies or analytics.
Legal obligation
We may use personal data where we need to meet legal, accounting, governance or reporting duties.
Contract or steps before a contract
For providers, partners or suppliers, we may use personal data where needed to discuss, set up or manage a working relationship.
Emails and updates
If you sign up to hear from us, we may send you emails about:
- Native or At Home Anywhere Project;
- Pilot opportunities;
- Launch updates;
- Early access;
- Feedback requests;
- Product updates;
- Useful local activity or provider information;
- Ways to help shape the project.
We may make these emails more relevant based on what you have told us, such as your location, your connection to a pilot area, or whether you are a parent, carer, provider or supporter.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in an email or contacting us at hello@native-app.com.
If you contact us as a provider, we may reply about your enquiry, possible listing, onboarding or related opportunities. This is separate from broader marketing.
Children’s information
Our website forms are for adults.
At this stage, we may ask adults for broad child-related information, such as age bands, to help us understand family needs and shape the product.
We do not ask children to submit personal information through the website.
If native later collects more detailed child profile information, we will update our privacy information before doing so.
Who we share information with
We do not sell personal data.
We may share information between At Home Anywhere Ltd and Native App Ltd where needed for the purposes in this policy.
We may also share information with trusted services that help us run the website, forms, email communications, records and analytics. These may include:
- Form tools, such as Typeform;
- Email and communication tools, such as Customer.io;
- Website hosting and analytics providers;
- Cloud storage, spreadsheet, CRM or project-management tools;
- Professional advisers;
- Technical contractors or suppliers.
Where possible, we use anonymised or grouped information for reporting and evaluation.
We may share relevant information with pilot partners, funders or evaluation stakeholders where needed for pilot delivery, governance, reporting or legal compliance. We will keep this proportionate.
We may also disclose information where required by law or to protect our rights.
How long we keep information
We keep personal data only for as long as we need it.
As a guide:
- Waitlist, enquiry and pilot-interest data will be reviewed regularly;
- Provider enquiry data will be kept while we are considering or managing a potential listing or relationship;
- Email marketing data will be kept until you unsubscribe, withdraw consent, or we no longer need it;
- Limited unsubscribe records may be kept so we do not contact you again by mistake;
- Anonymised or grouped insights may be kept for longer because they no longer identify individuals.
We may keep some records for longer where needed for legal, accounting, reporting or governance reasons.
Cookies and analytics
We may use cookies or similar technologies to help the website work properly and to understand how people use it.
Where required, we will ask for your consent before using non-essential cookies or analytics.
You can manage cookies through our cookie banner, where shown, or through your browser settings.
International transfers
Some of the tools we use may store or process personal data outside the UK.
Where this happens, we take steps to make sure appropriate safeguards are in place, as required by data protection law.
How we protect your information
We use reasonable technical and organisational measures to protect personal data.
This includes limiting access to people who need it, using trusted service providers, and keeping our records and systems under review.
No online service is completely risk-free, but we take care with the information we hold.
Your rights
You have rights over your personal data.
Depending on the situation, you may have the right to:
- Ask for a copy of the personal data we hold about you;
- Ask us to correct inaccurate information;
- Ask us to delete your information;
- Ask us to restrict how we use it;
- Object to certain uses of your information;
- Withdraw consent where we rely on consent;
- Ask for your information to be transferred in certain circumstances.
To exercise your rights, contact us at: hello@native-app.com
You also have the right to complain to the Information Commissioner’s Office if you are unhappy with how your data has been handled.
Changes to this policy
We may update this Privacy Policy as Native, At Home Anywhere Project, the website or our services develop.
When we make changes, we will update the date at the top of this page.